LENZ Sports March Newsletter

BASEBALL & SOFTBALL ARE BACK!! We are all so pumped that March is here. Springs sports are ramping up, college basketball March Madness is a couple weeks away as well.

February was an insane month for our team at LENZ Sports. We formed three new partnerships, signed our largest apparel deal to date, and launched a new apparel builder tool. With all of that going on, we were invited to New Balance’s headquarters in Boston, Massachusetts. Matt Wray, LENZ Sports Co-Founder & Managing Partner, spent some time reflecting on the visit:

"During this historically packed month for our team at LENZ, Mike & I had the privilege of visiting the New Balance headquarters in Boston, MA. Seeing their entire process from start to finish was beyond impressive, and one message really stuck out to us while we were there. New Balance prides itself on allowing its athletes to co-author its products. If you look at the model we built for our apparel service, we do exactly that: allow teams to co-author their merchandise. Our next major step in that ability also came this month: the launch of 'The LAB', a custom apparel builder tool to streamline the merchandise ordering process. Between all of this and the new partnerships, this was a month at LENZ where we continued to put the power in the hands of our customers to enhance their youth sports experience!" 

There is a new feature on lenzsports.com called the LENZ Apparel Builder (LAB). This tool is a simple experience that puts the design power in the hands of the customer. While we still pride ourselves in taking care of every step in the apparel process for coaches and sports organization leaders, the LENZ Apparel Builder allows for all team apparel ideas to come to life. It also provides the LENZ Team with all necessary details to carry out a team or organization’s entire custom apparel process quicker.

In the LAB, sports organizations can access three services: Bulk orders, Team Stores, and Ordering Portals.

Bulk Orders - Standard orders where one person is purchasing the items for the team, and having it delivered to one place. This may make the most sense for a standard uniform or single item order.

Team Stores - Hosted through the LENZ Sports website for free, team stores are the best way for families to select the items they want for the season, with tons of options available. These items can be practice gear, spirit wear, accessories, and footwear. Orders will be delivered directly to each family’s door.

Ordering Portals - Like a team store, except the catalog will also include required items (labeled on the store) that each athlete needs for the season. This is perfect for organizations that want each family to individually pay for uniforms or required practice gear, while also being able to purchase optional team apparel items.

Visit the LAB at https://www.lenzsports.com/lab. For questions about LENZ Sports Gear services, please contact Mike Palumbo, LENZ Sports Co-Founder & CEO, via email at [email protected].

During February, we formed three new partnerships for custom apparel and sports gear.

Johnnie-O is known as the top high quality apparel brand with Southern California spirit. Their brand has taken over the golf world, as a reliable option for clothing perfectly designed and manufactured with the best fabrics. At LENZ Sports, we wanted the best option for off-field apparel and parent gear, which is why we are so excited about this partnership.

Yeti has established themselves as an industry leader for coolers and drinkware products. Built with advanced heating and cooling technologies, Yeti products are designed to last for generations. The partnership with Yeti expands the possibilities for custom team accessories offered through LENZ Sports Gear services.

Warrior is recognized as one of the best sporting goods manufacturers for lacrosse and hockey equipment and accessories. Acquired by New Balance in 2004, Warrior Sports is an elite cutting-edge brand. The partnership with Warrior further extends the list of sports teams that LENZ can serve. Lacrosse and hockey organizations can now utilize LENZ Sports Gear services to access custom Warrior products for their athletes.

Marked as the largest apparel deal in LENZ Sports history, The Scottsdale Dirtbags signed with us in February for custom apparel and equipment. With help from our partners at New Balance, we will be handling the entire uniform and apparel process for the organization. The Dirtbags, based in Scottsdale, Arizona, are the largest travel baseball organization in the state with more than 500 youth athletes. They work with baseball players ages 8-18, and have a mission to develop athletes through elite instruction, high-level competition environments, and life-skill development that extends beyond the field.

Our LENZ Sports services are designed to assist organizations, like the Dirtbags, with their mission to enhance the experience in youth sports.

February was another busy and exciting month, but there is no slowing down in March. The LENZ Baseball and Softball Event season is here!!

LENZ Sports Main Line Madness is our leadoff event, taking place at the end of the month. This sold out event will be a tone-setter for what will be an exhilarating youth sports event season.

All the best,

Mike Palumbo & Matt Wray - Co-Founders, LENZ Sports