LENZ Sports February Newsletter

Hey everyone!

Although we’ve been dealing with some freezing temperatures in the last month, baseball and softball are right around the corner!

We’ve been doing everything we can to stay busy (and warm) during the past month. Lots of teams, organizations, and leagues have been utilizing our custom apparel and sports equipment services to gear up for Opening Day. This month’s newsletter will highlight some of those orders, but first, here are some industry thoughts from our Co-Founder & Managing Partner, Matt Wray.

"One of the hottest headlines to rise to the surface in the early part of 2026 was Jesse Cole, the Founder of Savannah Bananas, proclaiming their goal to dive into youth sports. Their angle? (Other than more eyeballs on the Bananas) To solve the issue of Accessibility in sports. This raises a very interesting point. Do I think we are going to see a 10 year old on stilts with a flaming bat at the local fields? No. I think what would serve the sport of youth baseball would be a water down, introductory version of banana ball tailored towards 5,6,7 year olds that begins to introduce them to the sport." 

In January, our custom apparel and team stores have been a huge success. The process is simple:

1. The customer requests a catalog or reaches out wanting to see options for uniforms, practice apparel, etc, and then the LENZ team gets right to work and produces a full custom catalog. We’ll even make new logo designs that matches the team brand and looks clean on the apparel.

2. The customer than approves or picks out the items they want from the catalog, LENZ communicates with the apparel companies to confirm stock for each item, and then builds the team store or ordering portal on lenzsports.com.

3. Every member of the team, organization, or league orders their items, and LENZ handles delivery, right to their doors.

The New York Longhorns are a 10-team organization who used LENZ Sports for all of their practice apparel and off-field clothing items. They even wanted some good pricing on New Balance cleats and turfs that matched their team colors. Their team store was live for two weeks, and their organization ordered a total of 292 items. Shoutout to the Longhorns for trusting LENZ Sports to execute their custom apparel for the season! We set them up with some very cool items.

We are extremely thankful to have such great partners at New Balance! We had a company reach out wanting 65 custom sneakers for their reps and employees. We worked with New Balance to execute the order with phenomenal pricing for the customer.

For questions about LENZ Sports Gear and custom apparel services, please contact Mike Palumbo, LENZ Co-Founder & CEO, directly via email: [email protected].

You can check out what we have going on at: https://www.lenzsports.com/sports-gear

Our leadoff event for the 2026 baseball tournament season has SOLD OUT! And the other three available for registration are not too far off!

We can’t wait for March, we have some new features in the plans for our event experience that we are excited to showcase this spring.

Please direct any questions about 2026 LENZ Baseball Events to Gavin Grande, LENZ Director of Baseball Operations, via email at [email protected].

We hope you stay safe and WARM for the remaining weeks of winter. See you all in March!

All the best,

Mike Palumbo & Matt Wray - Co-Founders, LENZ Sports